To celebrate the 50 year anniversary since the release of The Beatles’ infamous Yellow Submarine movie, menswear brand Pretty Green were invited to collaborate on a range of limited edition clothing paying homage to the cult classic.
Kieran was commissioned by Pretty Green to illustrate and create the look and feel of the campaign which would promote the highly anticipated clothing. The main feature is a 2 minute animated video inspired by the original animated film whilst giving a modern twist and incorporating key Pretty Green garments. This was then rolled out across store fronts, Pretty Green’s website, social media, and marketing collateral.
In creating the animation for the campaign, Kieran worked alongside animator Scott Lockhart of Salad House Animation and director / sound designer Toto Vivian, as well as Pretty Green’s own in-house marketing team.