To celebrate the 50 year anniversary since the release of The Beatles’ infamous Yellow Submarine movie, menswear brand Pretty Green were invited to collaborate on a range of limited edition clothing paying homage to the cult classic.
Pretty Green commissioned Nice Swan Creative to illustrate and create the look and feel of the campaign which would promote the highly anticipated clothing. The main feature is a 2 minute animated video inspired by the original animated film whilst giving a modern twist and incorporating key Pretty Green garments. This was then rolled out across store fronts, Pretty Green’s website, social media, and marketing collateral. Nice Swan Creative collaborated with animator Salad House Animation and director / sound designer Toto Vivian.