John Smedley, creators of the world’s finest knitwear, required an industrial factory inspired window display and POS to compliment their ‘DISCOVER AW’ range. Rust, rough edges, pulleys and Edison bulbs created the overall look. POS included swing tags made from card and printed perspex (to resemble the glass of a bulb), as well as woodblock backlit campaign photography. Completed whilst working at One Big Company.